The Innovator's Dilemma, Pure Consumption and How to Stay Sharp in Cyber with Larry Switzer

Why can the biggest companies in cybersecurity see disruption coming and still not stop it?

In this episode, Larry Switzer breaks down the innovator's dilemma and why business model is the real battleground for the next generation of cyber companies. When an incumbent is locked into how they charge customers, a startup running pure consumption pricing can win ground they simply cannot defend without burning down their own revenue engine.

Larry also shares his playbook for staying ahead in one of the fastest moving industries on the planet. Follow the top venture capital firms. Study what the leaders at Palo Alto Networks, CrowdStrike, and Zscaler are doing and why. And above all else, find people who have actually done the work and get in the room with them. Training is useful. Experience is irreplaceable.

This is a conversation about disruption, business model innovation, and what real growth looks like in cybersecurity.

Featuring Larry Switzer and the team at Ziggiz.AI.

🙏 Thank you Larry Switzer for another phenomenal conversation on Wake Up X. Your perspective on business model innovation and staying ahead in cybersecurity is exactly what this industry needs to hear. Honored to have you on the show. 🎙️

YouTube: https://www.youtube.com/playlist?list=PLODZHZk6rF5j9esSSLcFbvDGJSqlhs2ZM

Apple Podcasts: https://podcasts.apple.com/us/podcast/wake-up-x-securing-tomorrow-empowering-today-with/id1792821643